Concept of international marketing logistics pdf

The flow of material from a supplier to a manufacturing plant and finally to the end customer is viewed as a single chain, ensuring efficiency and effectiveness in sequential activities to achieve the objective of customer satisfaction at a reduced cost. Pdf international marketing logistics researchgate. What are the main three international marketing concepts. Place is one of the five ps of marketing, which also includes product, price, promotion and people. Unloading the transportation vehicle, this in most cases is manual. Recently, however, there has been some convergence towards accepting scm as a larger concept than logistics management. Pdf logistics concept, evolution, objectives and elements. Scm according to the council of supply chain management professionals. International marketing logistics free download as word doc. To introduce the concept of integrated marketing communications imc and consider. Pf concept is europes largest supplier of promotional products. Marketing logistics is described as a system of planning and acting which guarantees that ordered goods will be supplied on time, with using of proper means of transport, in the quickest way and possibly the cheapest, dwilinski 1998. International logistics management department of higher education. Logistics concept, evolution, objectives and elements.

Marketing logistics definition marketing dictionary mba. Many companies state their market logistics objectives as getting the right goods to the right places at the right time for the least cost. International journal of economics and financial issues vol 6 special issue s8 2016. Marketing collection of activities undertaken by the firm to relate profitability to its market study its prospective buyers develop products that satisfy customer needs and wants set prices that appear reasonable distribute products inform the market after salesservices international marketing consists of finding and satisfying global customer. The concept of logistics is based on the system approach. Definition, evolution, concept, components, importance. Marketing logistics are basically the physical distribution of goods. The flow of material from a supplier to a manufacturing plant and finally to the end customer is viewed as a single chain, ensuring efficiency and effectiveness in sequential activities to achieve. Logistics is happening around the globe 24 hours a days seven days a week during fiftytwo weeks a year. The concept of supply chain management scm started in the logistics literature, and logistics has continued to have a significant impact on the concept. Some of the major market logistics objectives of a company are as follows. Most companies produce marketing logistics on a functional basis. Nov 01, 2000 the concept of supply chain management scm started in the logistics literature, and logistics has continued to have a significant impact on the concept. Commitment to export analyse internal factorsproductresources external factorsmarket environment.

Military logistics in military logistics, logistics officers manage how and when to move resources to the places they are needed. Involves assessment of prevailing prices in international markets and a topdown calculation is made. The role of marketing in supply chain management emerald. The international society of logistics defines logistics as a professional discipline that ensures the successful support of the product throughout its life. Key concepts in marketing and international marketing giorgio gandellini, 2010 page 5 of 9 licensing. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the.

Logistics origin, sources and periods of development. Logistics management consists of the process of planning, implementing and controlling the efficient flow of rawmaterials, workinprogress and finished goods and related informationfrom point of origin to point of consumption. International supply chain management and logistics. Marketing logistics involve the transportation of goods in a planned manner which offers control over the distribution mechanism.

A value chain is a highlevel model developed by michael porter used to describe the process by which businesses receive raw materials, add. In our opinion, the global marketing concept is based on the premise of cultural differences and is guided by the belief that each foreign market requires its own culturally. Introduction, definition, basis for international trade. International logistics is the process of planning and managing the flow of goods and products in your companys supply chain from acquisition to customer purchase, where part of the process. The scope of international marketing business study notes. It should be apparent by now that companies and organizations planning to compete effectively in world markets need a clear and wellfocused international marketing plan that is based on a thorough understanding of the markets in which the company is introducing its products. Concepts and meanings of international marketing meaning of international marketing international marketing or global marketing refers to marketing executed by transatlantic companies or across national borders. One key factor that should be monitored more closely is logistics management, which covers all activities relating to the procurement, transport, transshipment and storage of. Organization, planning and control of marketing logistics. In our opinion, the global marketing concept is based on the premise of cultural differences and is guided by the belief that each foreign market requires its own culturally adapted marketing strategies. From design engineering to manufacturing and materials, packaging and marketing, and distribution and disposition, logistics involves every possible phase of the product support process. Module 1 the scope and challenge of international marketing 11 1.

Excellent logistics management is needed to fully leverage global. This is mainly a combination of marketing and operations. Top three points to be considered if you you have already planned market research to expand your business into international market. Key concepts in marketing and international marketing. In military science, maintaining ones supply lines while disrupting those of the enemy is a crucialsome would say the most crucialelement of military stratagy, since an armed force without resources and. Logistics cost as companies continue to manufacture and source materials from overseas, controlling costs remains a top priority for those involved in international trade. International marketing logistics containerization cargo scribd. Social marketing orientation would be focusing on the concept of societal marketing proposed by kotler and armstrong 2008, where the basic societal marketing triangle is based on the wellbeing of the community, incorporating the corporate social responsibility of. You are doing business for money, hence this is the very first step to be considered. Just as in domestic marketing the concept of the product life cycle has often been cited as a useful but often maligned. The main purpose of this study is to highlight the. Market logistics activities involve strong tradeoffs, decisions must be made on a total system basis.

The conventional idea of physical conveyance began with items. Revised pages an introduction to integrated marketing. I concept of international marketing logistics word. Transportation activity internal transportation, interstate goods movement. Customers are interested in ontime delivery, suppliers desire to meet emergency needs and also have willingness to take back defective goods and resupply them quickly at their costs. International logistics is the design and management of a system that controls the forward and reverse. We pride ourselves on hiring and training the best. It encompasses the total movement concept by covering the entire range of operations concerned with movement, including there. International marketing or global marketing refers to marketing executed by transatlantic companies or across national borders. Marketing logistics logistics and marketing management. Personnel with professional knowledge and a wide range. Logistics is primarily concerned with a high degree of development in the relations that concern marketing exchange. International marketing concepts has been providing top notch business development services to fortune 100 and 500 clients since 2012. This can be achieved by exporting a companys product into another country.

Marketing logistics is described as a system of planning and acting which guarantees that ordered goods will be supplied on time, with using of proper means of transport, in the. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and scm are not separate. Few areas of business involve the complexity or span the geography typical of logistics. To examine the marketing communication function and the growing importance of advertising and other promotional elements in the marketing programs of domestic and foreign companies. The concept of packaging logistics focuses on the synergies achieved by integrating the systems of packaging and logistics with the potential of increased supply chain efficiency and effectiveness, through the improvement of both packaging and logistics related activities. Distribution or marketing channels are systems of mutually dependent organisations included in the process of making goods or services available for use or consumption. Marketbased pricing when exporters are price followers rather than price setters.

Logistics management is that part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse. International marketing edinburgh business school vii. Regional logistics assessment logistics assets zgeography. International marketing concepts career in customer service. A sign of coherence of logistics and marketing is a concept called marketing logistics. Apr 12, 2017 logistics cost as companies continue to manufacture and source materials from overseas, controlling costs remains a top priority for those involved in international trade. Logistics and marketing are complementary business operations that enable a company to ensure that it can offer the right products to the right customers in the right place. Pdf logistics and operation management pdf mohsen rajabi. Transportation and logistics costs are a large component of the marketing budget for a product. Logistics management is that part of supply chain management that plans, implements. Marketing logistics focuses upon the ways in which customer service can be. We look for enthusiastic individuals with excellent communication skills and. International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country.

The system is what moves the products from the production line to the end consumer. It is commonly believed that an effective logistics marketing strategy creates opportunities for the implementation of logistics in addition to building up effective and efficient logistics systems. The concept of international marketing in the midfifties, the orientation of markets shifted from selling to marketing earlier, under the selling concept, the focus was on selling products through aggressive selling and sales promotion programmes leading to sales maximization, which in turn was expected to maximize a firms profit earnings. The marketing cooperation in international logistics is about accomplishing tasks such as. Developing the integrated marketing communications program chapter objectives 1. Apr 07, 2019 the concept of logistics is based on the system approach. Logistics operations have alw ays been accompanying life in. According to the american marketing association the international marketing is a multinational process of planning and. Jan 23, 20 international marketing or global marketing refers to marketing executed by transatlantic companies or across national borders. Jul 16, 2018 top three points to be considered if you you have already planned market research to expand your business into international market. Logistics is one of the key areas in the process of international marketing as the delivery of goods to the buyer is as important as any other activity in business and marketing.